Asifa K. is an accomplished media professional with extensive experience in integrated media management and digital marketing. Currently serving as Media Activation Lead at Dyson since May 2022, Asifa has previously held the roles of Integrated Media Manager and Media Manager, focusing on home & wearables and direct & retention segments. Before Dyson, Asifa worked at Compare Club as a Digital Media Executive and at Resolution Digital as an Activation Assistant, working with notable clients such as Apple and Sony Pictures. Asifa holds a Bachelor of Commerce degree in Marketing from Macquarie University.
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