Daphne Cheong serves as the Head of Global Retail Excellence at Dyson since February 2020, leading a diverse team to develop and implement retail strategies for over 80 stores while managing a multimillion-pound budget. Previously, Daphne held roles as Global Senior People & Training Manager and Regional Training Manager for APAC at Dyson, focusing on optimizing productivity and efficiency for thousands of employees across various markets. Daphne also has extensive experience in retail training and development from positions at Tapestry and Coach, where strategic initiatives enhanced customer experience and operational effectiveness. Earlier work experience includes internships at The Brand Union and L'Oréal. Daphne holds a Bachelor of Business Management degree with a focus on Marketing and Corporate Communication from Singapore Management University.
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