Fred Rodwell is currently the Head of Creative and Copy at Dyson, a position they have held since 2025. Fred has previously worked as an Associate Creative Director at Bartle Bogle Hegarty and BBH London, and as a Senior Creative with Droga5. Fred's career includes roles as a Copywriter at notable agencies such as Wieden + Kennedy and ITV Creative. They earned a Bachelor of Arts in Art History, Criticism and Conservation from the University of Birmingham from 2005 to 2008.
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