Imke Vriens has extensive experience in retail and marketing, having worked as a Retail Manager at Puig from 2017 to 2021. Currently, Vriens serves as a Senior Global Performance Manager for Direct Retail at Dyson, where they also hold the title of Head of Retail Field Sales BNL and EMEA Retail Excellence & Performance Manager. Previously, Vriens was a Marketing Manager for Kérastase & Shu Uemura at L'Oréal from 2015 to 2016, among other roles in the company.
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