Irena Impric

Irena Impric is a Senior Commercial Insights Manager at Dyson with a robust background in sensory and consumer research spanning over a decade in both the FMCG and Technology sectors. Previously, Irena worked as a Consumer and Sensory Scientist for Mondelēz International, where they managed consumer science projects for brand growth and quality improvements across various international markets. Irena holds a Master of Science in Nutrition and Health, specializing in Sensory Science, from Wageningen University, and has experience in coaching and developing research specialists. They have demonstrated agility in high-pressure environments and are passionate about consumer-led product research.