Isador Lim

Isador Lim is an accomplished professional with extensive experience in digital merchandising and brand marketing. Currently serving as a Senior Digital Merchandiser at Dyson since November 2021, Isador has held various roles in prominent companies including Midea Group as a Regional Brand & Marketing Specialist for the APAC region and eCommerce & Brand Specialist for ASEAN, as well as eCommerce Executive and Marketing Assistant at WATSONS SINGAPORE. An internship at Siemens Healthineers provided early exposure to communications and digital engagement in the Asia Pacific market. Isador holds a Bachelor's degree in Business Management (Honours) with a major in Marketing and Management from The University of Queensland, and a Diploma in Business Studies, focusing on Marketing and Psychology from Ngee Ann Polytechnic. Notably, Isador was awarded a Distinction for academic research that incorporated quantitative methods such as Structural Equation Modeling and Regression Analysis.