John Underwood

John Underwood is an accomplished creative professional with extensive experience in various leading roles across multiple industries. As Global Creative Director at Dyson since 2010, John has played a pivotal role in the creative strategy and launch of innovative products, notably within Dyson's Beauty category. Prior to this, John co-founded Thirteen Design Limited, a transatlantic creative consultancy, providing strategic consulting and creative direction. John's expertise extends to Apple, where John developed graphic identities for the brand's first retail stores, as well as Method, where John focused on brand identities for e-commerce technology start-ups, and Morla Design, leading creative projects for notable clients such as The New York Times Magazine and Hewlett-Packard.