Jorge Catano

Jorge Catano is a transformative leader with over 15 years of experience in strategy, demand planning, integrated business planning (IBP), and supply chain management. Currently serving as the Head of Planning IBP for EMEA at Dyson, Jorge leads supply and demand activities across the region and collaborates with senior management to enhance operational efficiency. Previously, they held roles at notable companies such as Starbucks and Costco Wholesale, where they achieved significant sales growth and cost reductions. Jorge holds an MBA from Rochat School of Business and a graduate degree in Management and Business Administration from Universidad Anáhuac.