Kristina Eickler

Kristina Eickler is a global commerce and digital leader with over 19 years of international leadership experience spanning Europe, the US, and Asia. Currently serving as the Global Vice President of eCom at Dyson, Kristina has previously held pivotal roles at adidas, where significant achievements included driving digital transformation and scaling marketplace strategies. They possess a strong foundation in finance and operations, having developed and executed comprehensive growth strategies across diverse markets. Kristina holds multiple post-master certificates and an MBA from the University of North Carolina at Greensboro, along with a master's degree from Ludwigshafen University of Business and Society.