Laura Hofmann is a highly experienced professional in strategic account management and e-commerce, currently serving as the Senior Key Account Manager for Dyson's Northern Europe B2B beauty business since September 2020. With a strong emphasis on partner development, P&L performance, and marketing strategies, Laura effectively leads business initiatives and trade show planning. Previous roles include managing a twelve-member e-commerce team in the APAC region, where Laura focused on traffic and conversion growth, as well as leading a data analytics team to enhance e-commerce performance. Laura's career also encompasses consulting roles at PwC Deutschland, specializing in data-driven marketing and digital transformation, and a tenure at L'Oréal, where responsibilities included digital platform launches and training development. Laura holds a Master's degree in Economics from the University of Düsseldorf and a Bachelor's degree in International Management.
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