Lixia Yu

Lixia Yu is a Digital Marketing Manager at Dyson since July 2022, previously serving as Assistant Digital Marketing Manager for Southeast Asia. Prior experience includes roles at L'Oréal from February 2020 to July 2022, where Lixia contributed to the Active Cosmetics Division as Assistant Product Marketing Manager, Retail-Marketing Management Trainee, and Trade Marketing Management Trainee. Key responsibilities involved planning and executing integrated marketing campaigns, overseeing Go-To-Market strategies, and enhancing retail standards. Lixia’s marketing internship at L'Oréal in 2019 involved executing various marketing projects and leading successful PR activities. Earlier professional experiences include internships at Deloitte and Moore Singapore in audit and assurance. Lixia holds a Bachelor of Business Administration in Accounting and Marketing from the National University of Singapore and a Bachelor of Business Administration in Marketing from the University of Sydney.