Luiza Franceschini is currently the Category Lead Beauty ANZ at Dyson, bringing extensive experience in branding, marketing, and project management within the beauty sector. Previously, Luiza served as Brand and Project Manager at GBCo, and as Brand Project Manager at VANITY GROUP. Luiza also held the position of NPD Buyer at BrandPoint Distributors Pty Ltd and was the Head Of Damn Good Beauty from 2021 to 2023. Luiza earned multiple degrees from Griffith University, including a Master’s in Marketing and Bachelor's degrees in International Relations, Asian Studies, Politics, and International Business, alongside a Bachelor's degree in Business Administration and Management from Universidade Presbiteriana Mackenzie.
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