Paul Sethi

Paul Sethi is a seasoned creative professional with extensive experience in design and communications. Currently serving as the Head of Creative & Communication Design at Dyson since August 2025, Sethi previously held the role of Creative Director at Logitech, where leadership in global product launches and brand evolution was demonstrated. As a freelance Creative Director from 2014 to 2023, Sethi worked with notable brands such as Samsung and Nike, and contributed to original storytelling at Culture Trip. Additional experience includes roles at Deliveroo, Clash Music Group, and Cake (Havas), showcasing a strong background in marketing, advertising, and brand development. Paul Sethi holds a Bachelor’s Degree in Design and Applied Arts from the SAE Institute of London.