Sandy Cheung is an accomplished marketing professional with extensive experience in digital marketing, CRM, and content strategy. Currently serving as a Senior Analyst for CRM & Owner Analytics at Dyson since June 2025, Sandy previously held roles as a Freelancer (September 2015 - June 2016), eCommerce Marketing Specialist at Otter Products (June 2016 - January 2021), and Web Content Editor at ETNET LIMITED (August 2011 - September 2015). Sandy's expertise includes optimizing digital content and SEO strategies, managing targeted marketing campaigns using Salesforce Marketing Cloud, and implementing technical SEO enhancements that significantly increased website traffic and customer engagement. Sandy's academic background includes an Associate of Arts in Media & Cultural Studies from HKU SPACE Community College, a Bachelor of Arts in Cultural Studies from Lingnan University, and additional studies in digital marketing and computer programming.
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