Steven Lee

Steven Lee is a seasoned retail development and strategy professional currently serving as the Senior Manager of Retail Strategy & Development at Dyson. With extensive international experience, they have successfully managed large projects and built strong partnerships across various brands and industries. Notable achievements include leading the implementation of Dyson’s trade marketing plans and establishing the brand's first permanent retail presence in Canada, significantly exceeding initial sales targets. Steven holds a 2:1 degree in Business Studies from the University of Northampton, which complements their proven track record in expanding direct-to-consumer business.