Bashar Hafez

Bashar is a seasoned global technology executive with nearly 20 years of experience leading software, product development, and analytics organizations at Fortune 500 companies, regional and global brands.

Partnering with Feras and a group of seasoned consultants, Bashar built the e-CENS business from the ground up. In addition to leading the e-CENS Client Success team, Bashar works closely with Google, Tealium, and industry-leading technology partners to offer best-in-class data and optimization services.

Bashar has led e-CENS key client engagements with marquee clients including MBC, Emaar, OSN, Saudia Airlines, Jarir, and Publicis Groupe, among others. Bashar also launched the Smartpreneur program, a collaboration between the Dubai Chamber of Commerce and Smart Dubai Government. Bashar has an MBA from the London School of Business.