E-Commerce Institute Cologne - a research area of ​​the Hochschule Fresenius. With a pool of professors, experts and young talents, the E-Commerce Institute Cologne acts as an online marketing think tank. The ideology? The drafting of entrepreneurial concepts by and with junior staff based on empirical research and application-related studies. 

The institute advises companies on future-oriented and sustainable e-commerce approaches on an operational and strategic level and supports the implementation of new, innovative business approaches. 

The core business of the institute includes the analysis of internet-based processes and various online applications as well as the conception of business, innovative approaches in e-commerce. The following subject areas are in the focus of interest of the institute: 

x Business models in e-commerce 
x E-commerce strategies 
x Digital innovations 
x Growth strategies 
x Customer Centricity Projects 
x Data-Driven Marketing & Web Analytics 
x E-Commerce Controlling 
x Shop systems & applications 
x Online marketing 
x Internationalization in E-Commerce 

Connect with us on other channels too and get exciting insights into the world of the E-Commerce Institute Cologne. 

Instagram: @ecommerceinstitutkoeln

E-Commerce Institut

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E-Commerce Institut

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