Vladimir Shevtsov

Vladimir Shevtsov has been working in the field of user acquisition since 2011. From 2011 to 2014, they were the User Acquisition Team Lead at National Research Expert Forensic Center in the Nikolaev Region, where they were responsible for searching and analyzing digital evidences, additional authorization, and identifying a person by oral speech parameters using technical means. In 2019, they became the Creative Team Lead at Alternative Creative Network LLC, where they supervised the creatives, made creative works in video and graphic editors, developed and tested advertising campaigns, and searched for and used undocumented features of Facebook Ads. In 2020, they were the User Acquisition Manager at an unnamed company, where they were responsible for developing a full cycle for traffic acquisition, handling, and reselling from such resources as Snapchat, Facebook, Google Ads, and TikTok. Vladimir also created and maintained advertising companies with high profitability on a daily basis. Currently, they are the User Acquisition Team Lead at e-gree, where they are responsible for developing a full cycle for traffic acquisition, handling from such resources as Google Ads, Snapchat, Facebook, and TikTok, developing and testing advertising campaigns, creating landing websites, creating PBNs, making creative works, negotiating with advertising network representatives, keeping financial records, seeking performers for manual tasks, and automating the work in the browser and mobile applications. Vladimir has managed to reduce the traffic purchasing price for target applications more than several times lower than the market price by suggesting non-standard approaches in advertising campaigns, supervised two contractor traffic acquisition teams, optimized existing processes and implemented new ones, and increased the user base of an app by more than fourfold.

Vladimir Shevtsov obtained a Bachelor's degree in Cyber Security Engineering from Kharkiv National University of Radioelectronics between 2015 and 2017.