Melanie Bertsche has a strong background in digital marketing and sales, having worked as an Online-Marketing specialist at Passengers Friend, where responsibilities included SEO, SEA, Google Analytics, and WordPress. Currently, Melanie serves as a Digital Shift Manager at E.ON, focusing on conceptualizing digital shift measures to enhance registrations and digital journey utilization while analyzing competitors to derive data-driven insights. Previously, Melanie held the position of Digital Sales at Kendrion NV, conducting market analyses for digital sales strategies. Additionally, experience includes roles in Customer Experience and Customer Journey Development at BMW Group, centered on competitive analysis and customer surveys related to e-mobility. Education includes a notable performance at Óbuda University and a Bachelor’s degree in International Business from Hochschule Furtwangen University.
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