e&
Grace Massaad is a Senior Manager in Digital Advertising at e& since November 2022, where significant achievements include leading comprehensive digital advertising strategies, program development for corporate social responsibility initiatives, and securing industry recognition with 11 awards in one year. Prior experience includes roles as Digital Marketing Manager and Strategy & Solutions Manager at DMS, with a focus on B2B marketing communications and supporting regional client portfolios. Earlier positions at Starcom involved managing high-profile media accounts, enhancing brand strategies, and consistently meeting KPIs through data-driven insights. Grace holds a Bachelor of Arts in Advertising and Marketing from Notre Dame University - Louaize.
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e&
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e& is a multinational technology and investment firm that develops technologies to empower every person and organization. They aim to drive the digital future by providing technology to every person and organization on the planet in order to empower society. Every day, they improve the lives of 159 million clients in 16 countries spanning theMiddle East, Asia, and Africa. They began nearly four decades ago in the UAE as the country's first telecoms firm, with 46 years of expertise. e& is headquartered in Abu Dhabi, United Arab Emirates.