Imen A. has extensive experience in marketing and customer engagement, currently holding the position of Marketing Loyalty & Strategic Partnerships at e& since March 2025. Prior to this, Imen A. worked at Majid Al Futtaim from March 2015 to December 2024, focusing on high-value segment marketing, CRM, and cross-channel campaigns. Key achievements include launching customer experience design initiatives and executing loyalty campaigns across regional markets. Previous roles also include Marketing Communication Manager at Mashreq Bank, where Imen A. managed retail banking campaigns, and Project Manager at Care Direct Group, overseeing educational programs and marketing campaigns. Imen A. holds two master's degrees in Marketing from OMNES Education and a bachelor's degree in Management from FSEG, complemented by further education at Columbia Business School.
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