Steve Birrell

Steve Birrell is currently the Chief Commercial Officer at E2IP. Prior to this, they were the President & CEO of NeWave Sensor Solutions Canada from June 2011 to April 2015. Steve was responsible for strategic plan development, brand management, opportunity creation, revenue generation and positioning the company competitively in the marketplace. This also included cost management and achievement of company goals. Steve overall launched and was responsible for the success of the company.

From October 2016 to May 2019, Steve was the Vice President Global Sales & Marketing at GGI Solutions (now E2IP TECHNOLOGIES). In this role, they were responsible for overseeing the sales and marketing teams globally and ensuring targets were met.

Before their time at GGI Solutions, Steve was the Corporate Director at NeWave Sensor Solutions Canada (Avenue RFID Inc.) from June 2011 to January 2018. Steve reported directly to the CEO and was responsible for attainment of objectives and profitable growth. Steve was also the VP Sales Core division and managed direct and channel sales teams in Canada and the United States.

Steve's most recent role before their current one was Executive Vice President National Accounts at Pelican Group from February 2010 to June 2011.

Their manager is Eric Saint-Jacques, CEO. Steve Birrell works with Mario Ménard - VP, Finance & IT, Terry West - Chief Technology Officer, Embedded Systems, and Anna - Marie Marasliyan - VP, Technology, Product & Marketing.