Bethany Cano

Bethany (Bowman) Cano is an accomplished Enrollment Management Consultant with over 17 years of experience in higher education. They have held various roles, including Financial Aid Advisor at St. Mary's University, where they managed a $1.3M federal Work-Study budget and significantly reduced expenditures while supporting student needs. As the Assistant Director at Rice University, they oversaw $2B in financial aid funds and revamped a $17M outside scholarship program to ensure compliance and equity. Currently, they serve as Senior Associate Principal in Financial Aid Optimization at EAB. Bethany's educational background includes a Bachelor's degree in Human Development and Family Studies from Texas State University.