Matthew Black

Matthew Black possesses extensive experience in marketing strategy and analytics within the higher education sector and non-profit organizations. Currently serving as Director of Marketing Strategy & Analytics at EAB since January 2017, Matthew provides leadership and analytical support to enrollment and advancement marketing services. Previous positions include Senior Marketing Strategy Analyst at EAB and Church Giving Leader at the International Mission Board, where digital marketing strategies were developed and implemented. Matthew's earlier roles include Marketing Director at the California Baptist Foundation and Strongtower Financial, as well as Satellite Unit Leader at LifeWay Christian Resources, where significant revenue growth was achieved. Matthew holds an MBA from Baylor University and a BBA from Hardin-Simmons University.