Michael Knauff

Michael Knauff is a seasoned entrepreneur and expert in sales, digital transformation, and customer service with a diverse professional background. Since 2021, Michael has served as the CEO of 1CTec Group, focusing on enabling organizations to benefit from digitization through tailored IT and business solutions. Michael also holds the position of CEO at MCA GmbH, where expertise in sales and service provision has been developed over decades. As the founder and Managing Partner of Knauff Sales Excellence since 2008, Michael advises mid-sized companies on achieving sustainable success. Additionally, as CEO of AS/point Software und Beratungsgesellschaft mbH since 2021, Michael assists businesses in their transition to digital enterprises using various cloud-based applications. Michael's involvement in venture capital through Earlybird Venture Capital and J14 Capital reflects a commitment to innovation. An inventor of the Sales Champions Strategy, Michael holds an MBA in Management and Entrepreneurship from FH Aachen and a degree in Business Administration with a focus on Marketing, Sales, and Entrepreneurship.