Earthbound
Naicker Murrel is an experienced licensing manager currently serving at Earthbound since August 2023. Prior to this role, Murrel was the Brand Licensing & Partnerships Manager at ALEX AND ANI from June 2022 to May 2024 and worked as a Licensing Manager at Kenneth Cole Productions from August 2017 to June 2022, where responsibilities included managing domestic licensees across multiple lifestyle categories. Earlier experience includes serving as an Assistant Brand Manager and Licensing Brand Coordinator for Tommy Hilfiger, overseeing both domestic and international licensees, as well as working in sales positions at buybuy BABY and DSW. Murrel holds a Bachelor of Science degree in Communication and Media Studies from SUNY Brockport, obtained in 2012.
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Earthbound
Earthbound is a leading global licensing, direct to retail, and brand management company, responsible for over $30 Billion in retail sales since we began in 2000. We partner with established and emerging brands to expand their product reach and penetration in the marketplace. Our clients include: Walmart, Ford Motor Company, Pioneer Woman, Girl Scouts, WW (formerly Weight Watchers), Under the Canopy, Haute Hippie, among others.