EASIER
Ines Youbi is an experienced marketing and communication professional currently serving as Responsable communication marketing at EASIER since September 2021. Prior to this role, Ines held positions such as Chargée de marketing et communication at IER (Bolloré Group) and Assistante communication marketing at IER, showcasing a strong background in marketing support. Ines also contributed to market research as Chargé d’études de marché during a stint with the Moroccan Youth Social Entrepreneurs Camp. Ines has held leadership roles, including Vice-présidente communication at Lux'Unity PSB Paris School of Business, and gained sales experience as Conseillère vente at both Fédération Française de Tennis and Fanatics, Inc. Ines holds a Master's degree in Digital Business and a Bachelor's degree in Marketing from Paris School of Business, along with initial studies in medicine at Pierre and Marie Curie University.
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EASIER
EASIER was created by merging the self-service solutions of IER and the passenger solutions of Automatic Systems, two Blue Systems entities (Bolloré Group) and building on their respective strengths: performance, mechanical development, reliable equipment, multi operability passenger detection, flow management and ergonomic solutions. EASIER provides a comprehensive range of high-end products and services to air and land transport operators and public institutions. With a global commercial presence and a network of authorized partners and dealers, EASIER serves the leading actors in the aviation, public transport and public services sectors, ensuring high standards in terms of equipment reliability and maintenance. EASIER’s expertise in multiservice kiosks and access control technology is combined with the company’s leadership in self-service equipment solutions to deliver postal and administrative kiosks, check-in kiosks, bag-drop solutions, and access control applications for public transport and airline markets. EASIER’s knowledge and expertise allow it to offer an unparalleled user experience and position itself as the preferred partner for airport and public transport operators and public institutions.