East Perry is building the category leader for the nervous system home.

A new wave of consumers, led by women 30 to 65, are reengineering their homes the way they reengineered their food and water: removing synthetic inputs, choosing natural materials, and treating their environment as a wellness intervention. East Perry is the brand they trust to do it.

Our products, naturally tanned sheepskin mattress toppers, body pillows, nursery essentials, slippers, rugs, and home goods, are heirloom-grade pieces engineered to support sleep, regulate the nervous system, and replace the synthetic textiles quietly working against the body. Built without chemicals or dyes. Sourced through long-term partnerships with family-run farms and tanneries. Designed to outlast the trend cycle and pass between generations.
We are building a vertically integrated wellness home brand with a hero product portfolio in sleep, nursery, and home wellness, a children’s IP universe in development, and a community of customers who have become some of our most committed long-term advocates.

Founded by Janine Saunders. Headquarters in Asheville, NC
Sheepskin, reimagined.

East Perry

Org chart

Teams

Offices

East Perry

Org chart

Teams

Offices

Related companies