Chen Keidar

Chen Keidar is currently the Chief Financial Officer at easy, overseeing financial operations in a B2B and B2C environment. Previously, they served as the Director of Finance at Whaleapp LTD, managing a global finance department within the mobile development sector. Chen was also a Corporate Financial Controller at Playtika, where they led consolidated financial reporting for multiple global sites and contributed to significant financial projects, including SAP implementation and IPO work. With a solid educational background in Accounting and Law from The College of Management Academic Studies and Accounting and Economics from The Open University, Chen continues to advance their expertise in finance.