Eagers’ origins trace back to 1913 when Edward Eager and his son, Frederic, founded their family automotive business, E.G. Eager & Son Ltd, which continues today as a wholly-owned subsidiary of Eagers Automotive Limited.

After establishing the first motor vehicle assembly plant in Queensland in 1922, the business secured the distributorship of General Motors’ products in Queensland and northern New South Wales in 1930 and listed as a public company in 1957 under the name Eagers Holdings Limited.

A merger in 1992 with the listed A.P. Group Limited saw the addition of a number of new franchises and our name change to A.P. Eagers Limited. Further new franchises and geographic diversification followed.

In 2019 we celebrated the amalgamation of AP Eagers Limited (APE) and Automotive Holdings Group (AHG) coming together to become one connected entity now named Eagers Automotive Limited – and as a result have entered into our next chapter with a sense of purpose and as a stronger, and united team striving toward our shared common goal of success.

With the merger in 2019 with AHG, Eagers Automotive has grown substantially to be the number one automotive group in Australia which includes significant presence in every state and additional locations within New Zealand.

EA has commenced the design phase for our automotive retailing and mobility hub which will be set on over 90000m2 of land in Brisbane Airport’s new $300 million BNE Auto Mall. The Automall precinct will provide a world-class automotive retailing experience for our customers of the future. By investing in world leading projects like the Brisbane Auto Mall and race track precinct set to launch in 2023 will catapult us to the next level of automotive retailing.

Automotive

Eagers Automotive Limited

Eagers Automotive Limited's headquarters in Bowen Hills, Australia

This department provides expert technical support and diagnostics for various systems and equipment.

Technical Services

The Information Technology team at Eagers Automotive Limited is responsible for overseeing and managing the company’s technological infrastructure and ensuring its security and efficiency. This includes the implementation and maintenance of IT systems, safeguarding data through advanced cybersecurity measures, driving digital transformation, and optimizing the use of technology across all business operations. The team also supports the development and integration of innovative solutions to enhance the customer experience, particularly within cutting-edge projects like the Brisbane Auto Mall.

Information Technology

The Finance Team at Eagers Automotive Limited is responsible for managing the company's financial health and ensuring compliance with all fiscal regulations. This team oversees activities including tax management, accounts receivable, internal audits, financial planning, risk assessment, and corporate finance strategies. Their goal is to support business growth and stability through precise financial control and insightful analysis.

Finance Team

This department manages financial planning, analysis, reporting, and compliance to support the organization’s financial health.

Finance Department

The Sales and Marketing team at Eagers Automotive Limited focuses on driving vehicle sales, enhancing customer experiences, and developing strategic marketing initiatives to maintain market leadership. The team collaborates on promotional activities, manages client relationships, and leverages advanced marketing techniques to generate leads and optimize sales processes. Their efforts ensure a seamless and engaging shopping experience, positioning the company at the forefront of the automotive retail industry.

Sales and Marketing

This department focuses on managing and optimizing sales processes, supporting sales personnel, and enhancing customer relations.

Sales Operations

This department oversees and optimizes various operational functions to ensure efficient business performance.

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Other teams

Information Technology

Finance Team

Finance Department

Sales and Marketing

Sales Operations

Operations Management