Begüm Erşen

Begüm Erşen has a diverse work experience spanning over a decade. Begüm started their career as a Campus Operation&Organization Leader at Turkcell, where they executed guerrilla and viral marketing actions to promote the brand and its products on campus. Begüm then worked as a Public Relations Communications Intern at Marjinal Porter Novelli, where they managed social media accounts, conducted data research, and created eDMs for customers.

Erşen later joined UniClub as a Braincube Team Member, where they developed creative marketing strategies for companies across various industries. Begüm also served as a Brand Ambassador for Garanti Bankas\u0131 and Inditex, executing guerrilla and viral marketing actions to promote their brands on campus.

In 2012, Erşen joined YOUTH REPUBLIC AS as a Brand Ambassador for Coca-Cola/Burner. Begüm was responsible for executing guerrilla and viral marketing actions to introduce the brand and its products on campus.

Erşen then interned at IBM Türk as a Marketing Intern in the Midmarket division. Begüm conducted research on the tourism and travel agencies and hotel market, analyzed the companies' key features, and prepared reports based on the research.

Begüm joined IBM in 2013, initially as a Demand Programs Specialist, where they presented IBM Software Group products through digital campaigns and on-site events. Begüm also conducted competitor analysis, market research, and created end-to-end campaigns in collaboration with the sales team. Erşen later took on the role of Marketing Campaign Manager, where they managed marketing communications for cross IBM brand technologies and implemented integrated plans for client engagement.

In 2020, Erşen joined JFORCE as a Growth Marketing Manager, leading a marketing team and managing marketing efforts for brand positioning, lead generation, website development, and content creation. Begüm also contributed to IBM co-marketing campaigns and projects that drove revenue growth.

Erşen then worked at Tmob - Thinks Mobility as a Communication & Content Marketing Executive, where they led internal and external communications actions, managed relations with third-party agencies, and collaborated with sales and business development teams to improve products and services. Begüm also served as a Marketing Executive, leading a marketing team and conducting inbound and outbound marketing activities in various industries.

Currently, Erşen is working at EASYCEP as a Marketing Communications Supervisor.

Begüm Erşen has a Bachelor's degree in Business-Economics, which they obtained from Istanbul Bilgi University from 2009 to 2013. Begüm also holds an Associate's degree in Brand Communications and Management from Anadolu University, which they completed from 2019 to 2021. Prior to their university education, Begüm attended MEF Okulları from 1997 to 2009, although no specific degree or field of study is provided for this period.

Begüm has received several additional certifications to enhance their skills and knowledge. In 2020, they obtained certifications in Sports Management and Sports Marketing from Udemy. In the same year, they also completed certifications in Project Management and Public Relations from the Oxford Home Study College. Begüm further expanded their expertise in 2020 by obtaining certifications in Public Relations and Communication, Digital Marketing, Google Analytics Individual Qualification, Google Marketing Platform, and Social Media Specialist from İstanbul İşletme Enstitüsü. In 2019, they received a certification as an Enterprise Design Thinking Practitioner from IBM, and in 2017, they became an IBM Agile Practitioner. Additionally, they hold certifications as a Cognitive Practitioner and an IBM Agile Advocate, both obtained in 2020, and they are an IBM Corporate Service Corps Alum since 2019.