Zu Afghan is an experienced professional in data analysis and customer relationship management, with a career spanning over a decade. Notable roles include Strategy & Analysis Manager at Waitrose & Partners, Customer Data Planner at easyJet, and Head of Consumer Data for Niche Brands at Puig. Previous positions include Commercial Insights Analyst at First Great Western and Campaigns Analyst at John Lewis & Partners. Zu Afghan's educational background includes a Bachelor of Science in Biochemistry from Queen Mary, University of London. Current engagement includes serving as Audience Strategy & Testing Manager for Personalization & CRM at Asda until May 2025.
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