Barbara Bailini

Barbara Bailini is the Head of Categories at eBay in Italy, overseeing various initiatives related to community building and marketing strategies. Previously, they served as the SMBs and Large Merchant Marketing Manager, where they were responsible for B2B marketing across Italy, France, and Spain. Barbara held roles including Sr. Manager Seller Strategy and Partnership, focusing on enhancing partnerships with retailers, and Category and Merchandise Manager, where they implemented marketing strategies to boost transactions. With a background in public relations from Libera Università di Lingue e Comunicazione IULM and a Master's degree in Marketing Communication, they have extensive experience in community management and cross-functional team collaboration.