Emily Rose

Emily Rose is an experienced marketing professional with a strong background in lifecycle marketing and digital strategies across various sectors, including financial services and healthcare. At Manulife Bank of Canada, Emily managed targeted acquisition and engagement campaigns, collaborating with cross-functional teams to achieve a 12.5% response rate in client engagement. As a Digital Marketing Consultant for the Canadian Partnership Against Cancer, significant accomplishments included developing a marketing plan that exceeded targets by 27% and leading a CRM transition for employees. In her role at BMO Wealth Management, Emily focused on share of wallet campaigns that increased new assets by 21%, while also enhancing client experiences through automated journeys. Previous experience includes impactful digital marketing strategies at StudyPerth, securing a $2 million contract at News Corp Australia, and leading marketing excellence initiatives at Loblaw Companies Limited. Emily holds a Bachelor of Communications in Public Relations and Advertising from Edith Cowan University and completed an exchange semester in Marketing at the University of Northern Colorado.