John Lin

John Lin has been the CEO of Greater China for eBay since 2012. Under his leadership, the company built a cross-border e-commerce ecosystem and guided traditional merchants to subvert the existing supply chain and adopt overseas warehouses, automation, and interventional logistics to enhance industrial development, contributing to the transformation of cross-border export e-commerce. Instead of light and small pieces of processed goods, the exported goods are now large pieces with high value and high value added. In 2016, Lin started to promote the overseas branding of China's cross-border export e-commerce enterprises. The next year, eBay launched a program to help Chinese merchants explore the international market along the Belt & Road routes. So far, at least 1,000 Chinese brands have been involved in the program.

Lin joined eBay in 2007 as the CTO of Asia Pacific. Prior to joining eBay, he was the SVP, Product Development, Nagravision at Kudelski Group, and before this, he was VP of R&D with Schlumberger BSS Telecom Software Products.