Stephy Xiao is a seasoned media strategist with extensive experience in user growth and branding. They began their career as a Media Planner at Ogilvy from 2010 to 2011, where they developed media strategies and analyzed consumer insights. Stephy later held key roles at Alibaba Group from 2013 to 2018, leading media strategies for Tmall and Taobao, and further advanced to serve as the VP at Lazada, focusing on regional branding media and e-commerce marketing solutions. Currently, Stephy is the Head of Cross-border Ads at eBay, where they lead ads go-to-market strategies targeted at cross-border sellers.
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