Paul Murphy is a channel strategy expert with over two decades of experience in both agency and client-side roles. Currently, they serve as the Managing Director for Ebiquity plc in Australia and New Zealand and are the founder of Kookaburra Riot, a company dedicated to helping brands discover their unique voice. Previous positions include Chief Media Officer at Cummins and Partners, National Media Manager at Carlton & United Breweries, and various leadership roles in media planning and strategy. Paul’s diverse background in digital media positions them as a key figure in the industry, focused on delivering innovative growth strategies for clients.
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