Frederic Sanz is an experienced professional in sports rights management and programming, currently serving as the Head of Summer Sports and Cycling at the European Broadcasting Union since May 2024. Prior roles include Head of Cycling at EBU, where Frederic led the acquisition and sales of broadcast and digital rights for major cycling competitions. Additional experience includes positions at Eurosport with various responsibilities, such as Head of International Programming and Acquisitions Manager for Asia and Pacific, contributing to rights acquisitions and optimizing programming for multiple markets. Frederic's career began as an Area Manager at Beiersdorf and further included roles in advertising with Olympique Lyonnais Groupe and brand management at The Coca-Cola Company. Frederic holds a Master of Science in Business with a specialization in Marketing from EMLYON Business School and also participated in a student exchange at Universidad Adolfo Ibáñez.
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