Itamar Romanini

Itamar Romanini is an executive in the Health Savings Account (HSA) industry with a focus on innovation and strategy in consumer-directed healthcare. Currently serving as the VP of HSA Store at Health-E Commerce, Itamar oversees the eCommerce business, driving profitability and growth. They have played pivotal roles as Chief Revenue Officer at Bend Financial and in various capacities at HSA Bank, where they led marketing, sales, and business development efforts. Additionally, Itamar is a strategic advisor with several organizations and serves as a principal consultant, leveraging their extensive expertise to enhance client initiatives in the HSA space.