John W. Rownd

John W. Rownd, CFC, is a Consumer Directed Healthcare Executive with over 20 years of experience in delivering profitable strategies and developing infrastructure at the intersection of health insurance and financial services. Having previously served as Vice President of multiple product lines at Optum, Rownd is currently the Vice President and Product Area Leader for Reimbursement Accounts & Healthcare Cards at Fidelity Investments. Additionally, Rownd is a board member of ECFC and has held influential positions in organizations like the American Bankers Association's HSA Council. Rownd earned an MBA in General Management from the University of Wisconsin-Milwaukee.