James Krueger is a seasoned professional with extensive experience in product and business development. Currently serving as VP of Product & Business Development at Echolac since May 2023, James also owns Pwrhaus AB, a consultancy focused on commercial conceptualization, since June 2020. James has held multiple key positions, including Director at Echolac Nordic and Consultant at Shanghai Conwood International, emphasizing concept, brand, and product development. Previously, James was the Owner of Packhaus AB, CEO of Scandinavian Travel Innovation AB, and held various managerial roles at Libro Group. James holds a Master’s Degree in Business Administration from the University of Gothenburg and an Associate’s Degree from Collin County Community College.
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