Tia Bu

Tia Bu is a seasoned marketing professional currently serving as the Head of Product Go-To-Market at EchoStar Corporation since June 2021, where responsibility includes leading the Product Marketing team in strategizing comprehensive marketing plans across consumer electronics and Boost Mobile retail channels, achieving 100% timely product launches and managing a portfolio valued at $2 billion. Previous experience as a Product Marketing Manager involved driving product adoption through strategic partnerships with Apple and Samsung and creating operational efficiencies through the implementation of SOPs. Prior to EchoStar, Tia was an Assistant Buyer for National Color Cosmetics at QVC, where a focus on product selection and vendor negotiation resulted in a 43% revenue increase in the Luxury Beauty sector. Tia earned a Bachelor of Science degree from Drexel University.