Sibi Bruce is an experienced Omni Channel Retail Category Head known for their strong skills in negotiation, retail, and sales operations. With a background in engineering and an MBA focused on Marketing, Sibi has held various leadership roles in notable companies, including Jumbo Electronics Company Limited and Avatar Trading LLC. Currently, Sibi heads the buying and sales team at Ecity Electronics, overseeing appliances, gaming, accessories, and smart products. Previous roles include managing the Sony brand at Jumbo Electronics and serving as a Sr. Buyer at Reliance Digital Retail Ltd.
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