Chao Hou

Chao Hou serves as the Global Branding & Creative Director at EcoFlow since August 2022, overseeing brand strategy, brand equity, and various creative concepts. Prior experience includes a tenure at Publicis Groupe from September 2018 to August 2022, during which Chao led significant launch campaigns for HUAWEI and HONOR as a Creative Director. Earlier roles include Associate Creative Director and Creative Group Head at Serviceplan China, where Chao worked on the BMW X3 launch campaign, and Senior Creative Manager at Xiaomi Technology, focusing on branding campaigns. Chao has also held positions as Design Manager at tuniu.com and Art Director at 盛世长城, leading high-profile campaigns for brands such as LEXUS and IKEA. This extensive experience reflects a strong foundation in creative direction and brand management across various leading companies.