Ecom CFO
Jared Hoffman is a seasoned financial executive with extensive experience across multiple industries, including e-commerce, entertainment, and education. Currently serving as CFO Partner at ecomCFO since April 2020, Hoffman provides outsourced CFO and accounting services to the e-commerce sector, particularly for enterprises with 10-250 million in annual revenue. Previous roles include Chief Financial Officer at We Are The Mighty, VP of Finance at ArborBridge Inc, Chief Financial and Operating Officer at TTF Entertainment, Managing Director for the Americas at Native Instruments, and Chief Executive Officer of Knitting Factory Entertainment. Hoffman founded Instinct Records Corporation, which signed early-career artist Moby, enhancing the label's prominence in the electronic and dance music scene. Jared Hoffman earned an MBA in Finance from Columbia Business School and an AB in Visual and Environmental Studies from Harvard University.
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Ecom CFO
For series e-commerce brands, hope and gut decision making are not a winning financial strategy. Over and over, I’ve seen brands scaling past 8 figures running into the same core challenges: ❌ Their generalist accountants struggle with the nuances of e-commerce—they offer basic reporting but lack advanced financial planning. ❌ As revenue and complexity increases, financial sophistication plateaus, while risk and confusion grows. ❌ Brands become too small for an in-house CFO & accounting/bookkeeping team, yet still need next-level budgeting, forecasting & financial reporting. This is why we started Ecom CFO, which offers outsourced CFO, bookkeeping, & bill pay services for 8-figure e-commerce brands. We deliver: ✅ Investor-Ready Financials & Operations ✅ Strategic Guidance & Advisory ✅ Deeper Financial Insights We help brands get to the next level of scale—in fact, our clients represent $500M in annual revenue, including multiple Top 15 Sellers on Amazon as well as Shark Tank-featured brands. Our clients achieve an average 5-10x ROI after 18 months working with us. If Ecom CFO sounds like a good fit for your organization, schedule a call with us at: ecomcfo.co