Sofia Jimenez Valls is Founder of Ecomify and Head of Sales - MENA at Horizon CX, helping brands scale on Amazon and Noon with a revenue-sharing model. They previously led Accrue's international expansion to MENA and Europe as Business Lead (2024–2025) and worked at Amazon from 2021 to 2024 as an Enterprise Account Executive on Amazon Ads, with earlier customer success and sales roles at Personio, HubSpot, Google and Salesforce. They treat clients as if they were their own business, enjoy creative pursuits such as writing, guitar, painting and photography, and completed a specialization in Marketing Communications and PR at IE Business School (2017–2018).
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