As we saw in the COVID crisis, it was behavioural scientists who stepped in while scientists rushed to develop a vaccine. The climate crisis requires another large shift in behaviour yet there is a notable absence of behavioral science experts in that space. We founded EcoNudge to fill this gap and create something impactful in the realm of environmental sustainability. EcoNudge exclusively serves greentech companies and eco-friendly initiatives in the private or public sectors and we use science to help these companies find evidence-based solutions to their app, service, or intervention. We run randomized controlled trials and user interviews to reveal patterns, motivations, and influences that shape behavior. We also leverage principles from game theory and psychology to incorporate gamification elements to enhance motivation, learning, and engagement.

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EcoNudge

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