Alex Irvin is an accomplished marketing professional with extensive experience in e-commerce and brand strategy. As Co-Founder and CMO of eCosmetics since August 2018, Alex has significantly impacted the beauty industry's online presence. Prior to this role, Alex served as Senior Vice President and Head of Marketing at Blackstone, overseeing strategic marketing initiatives for the DRB Financial portfolio. From July 2002 to September 2018, Alex held various leadership positions at 1800PetMeds, culminating in the role of Ecommerce/Marketing Director, where efforts led to significant customer acquisition and brand growth for America's Largest Pet Pharmacy. Alex began a career in marketing as Business Development Manager at Incentive Marketing Solutions, focusing on customer acquisition strategies. Alex holds a Bachelor of Business Administration in Marketing/Marketing Management from Liberty University.
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