Malcolm and Melanie Rands founded ecostore on New Zealand’s Northland coast in 1993.

Part of a group that created an eco-village nestled in a valley dotted with streams and surrounded by native forest, the Rands set out to make their home as clean and green as the land they called home.
By creating hardworking, highly effective products for people and their home, removing harmful or unnecessary chemicals, the ecostore ethos has always been to put people’s health first and give them the choice to live clean.

From one New Zealand family to another – the Rands passed the baton to the Kraus family in 2013. Now led by Pablo Kraus, our goal is to be the world’s most trusted and sustainable home and body care brand.

Today we continue to proudly develop, manufacture and pack our household cleaners, laundry, body care, skincare, baby care and oral care products at our own carboNZero certified factory in Auckland and share them with the world.

Beauty & Cosmetics

Health & Wellness

Home Goods & Services

Personal Health

ecostore

ecostore's headquarters in Auckland, New Zealand

Pablo Kraus

Tony Acland

Mel Otto

Angelina Ashcroft

The Marketing and Brand Team at ecostore is responsible for crafting and executing marketing strategies to enhance brand awareness and customer loyalty. They manage all aspects of brand development, digital marketing, social media engagement, and market expansion initiatives, including key account management with major retailers. The team also focuses on promoting the sustainable and health-conscious ethos of ecostore to consumers worldwide.

Marketing and Brand Team

The Operations team at ecostore is responsible for managing the logistics, efficiency, and scalability of the company's daily activities. This includes overseeing export operations, ensuring smooth business processes in New Zealand, enhancing customer service, managing IT and data systems, coordinating sales efforts in New Zealand and Australia, and maintaining financial health and compliance. Through these functions, the team ensures that ecostore’s sustainable products are effectively developed, manufactured, and distributed to meet the company's goal of becoming the world’s most trusted and sustainable home and body care brand.

ecostore

Org chart

Teams

Marketing and Brand Team

Operations

Offices

ecostore

Org chart

Teams

Marketing and Brand Team

Operations

Offices

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