Kevin E. McBride has extensive experience in sales and marketing within the medical technology sector. Currently serving as Vice President of Sales at EDDA Technology, Inc. since April 2015, McBride is involved with innovative imaging-guided cancer treatment solutions. In addition, McBride has held the role of Director of Development at VuCOMP, Inc. since October 2014, focusing on advanced computer-vision systems for early cancer detection. Prior experience includes Vice President of Sales and Vice President of Marketing at Riverain Technologies, where responsibilities encompassed product launches in North America and Europe, marketing strategies, and regional sales management. McBride began at Riverain Technologies as Southeast Regional Manager, driving sales growth for a chest radiography CAD product aimed at lung cancer detection.
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